We carry some of the top performing bicycle brands in the nation: Trek, Electra and Specialized. Those brands might compete in products they offer to consumers, but we keep an open mind and sell what works for you. Besides these brands, we'll service any brand. Our mechanics know their stuff and want your bike to work!

We are one of the only shops in the Chippewa Valley that offers skis and snowboards for sale. We're also one of the only shops that services this type of stuff! Let us help you get out there and get active when the cold weather hits!

We're one of the only shops in the Chippewa Valley that sells cross country skis. Offering skate, classic and touring ski equipment. We also offer waxing services for your next outing or race options for any events you trained so hard for!

We carry the brands that we think are the best! Ski clothing, bicycling clothing, casual clothing, and more...we only carry quality brands with fabrics that offer excellent function and style for the outdoors.

We offer E-bike, hybrid bike and fat bike rentals, snowshoe rentals, and cross country ski rentals. Click above for rates and more info.

Learning new stuff is important! We offer clinics for cycling and skiing, such as bike maintenance and ski waxing clinics. 

We are here to assist riders with the proper bicycle size and fitting so they can ride with confidence and comfort for many miles to come.

A low cost way to get your kids into fun biking and skiing adventures. Don't worry about outgrowing your equipment, we have some cost efficient programs to keep you outfitted during the growing ages.

 Snowshoeing is a great way to get outside and enjoy winter, and doesn't come with a steep learning curve. We'll outfit you with long lasting snowshoes and accessories that are easy and fun to use.