We carry three of the top performing bicycle brands in the nation: Trek, Specialized and FELT. Those brands might butt heads, but we keep an open mind and sell what works for you. Besides these brands, we'll service any brand. Our mechanics know their stuff and want your bike to work!

We are one of the only shops in the Chippewa Valley that offers skis and snowboards for sale. We're also one of the only shops that services this type of stuff! Let us help you get out there and get active when the cold weather hits!

We're one of the only shops in the Chippewa Valley that sells cross country skis. We're also one of the only shops to offer race waxing services.

We carry the brands that we think are the best. Skiing clothing, bicycling clothing, casual clothing, and more...we only carry quality brands!

We offer hybrid bike rentals, fat bike rentals, snowshoe rentals, and cross country ski rentals. Click above for rates and more info.

Learning new stuff is important! We offer clinics for cycling and skiing, such as bike maintenance and ski waxing clinics. 

We are here to assist riders with the proper bicycle size and fitting so they can ride with confidence and comfort for many miles to come.

A low cost way to get your kids into skiing. Don't worry about outgrowing your equipment, simply exchange it for the appropriate sizes each season!

 Snowshoeing is a great way to get outside and enjoy winter, and doesn't have a steep learning curve. We'll outfit you with snowshoes or repair your old ones.